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Drew Seman from Cro Metrics on Sierra Club Testing & Optimization – The Generosity Freakshow

Published by Brady Josephson

In this episode, Drew Seman, now Director of Product Management at Cro Metrics (a website optimization consulting firm), shares from his experience running digital fundraising, advertising, and website optimization at Sierra Club. Drew talks about the culture of testing, walks through some of their experiments, and discusses what’s holding nonprofits back when it comes to testing.

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Drew Seman from Cro Metrics on Sierra Club’s Testing & Optimization

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About the author:


Brady Josephson

Brady Josephson is a charity nerd, entrepreneur, digital marketer, professor, and writer. At NextAfter, he focuses on business development and partnerships, content creation, and marketing. He's also a huge Liverpool FC fan. #YNWA