All the year-end online fundraising resources — webinars, eBooks and more — in one place.Access the Year-End Resources »

Drew Seman from Cro Metrics on Sierra Club Testing & Optimization – The Generosity Freakshow

Published by Brady Josephson

In this episode, Drew Seman, now Director of Product Management at Cro Metrics (a website optimization consulting firm), shares from his experience running digital fundraising, advertising, and website optimization at Sierra Club. Drew talks about the culture of testing, walks through some of their experiments, and discusses what’s holding nonprofits back when it comes to testing.

Links & Resources

Drew Seman from Cro Metrics on Sierra Club’s Testing & Optimization

Listen and Subscribe

Listen to this episode, past episodes and get all future ones by following/subscribing on:

Feedback? Ideas? Get in Touch.

Want to come on the podcast? Have questions you want us to answer or guests you think we should have on? We’d love to hear from you, email us at podcast@nextafter.com.

About the author:

Avatar

Brady Josephson

Brady Josephson is a charity nerd, entrepreneur, digital marketer, professor, and writer. At NextAfter, he focuses on business development and partnerships, content creation, and marketing. He's also a huge Liverpool FC fan. #YNWA