Donor Acquisition
Not only do new donors help you grow and expand your nonprofits efforts and programs, but low donor retention rates mean you have to keep acquiring new donors just to maintain. This is your hub for research, guides, templates, and tools to help you build a sustainable donor acquisition program that is cost effective, digital-first, and proven to work.
Tools for Acquiring More Donors
Cut Through the Clutter with Your Year-End Fundraising
Year-end fundraising benchmark data and tactics to help you make a greater impact.
Fundraising Appeal Email Template
9 steps based on nonprofit case studies to help you write better fundraising emails.
Digital Fundraising Campaign Toolkit
A 3-in-1 guide to plan, build, and execute your highest-grossing online fundraising campaign.
Campaign Donation Page Template
21 elements based on testing to help you get more donors during a high-urgency campaign.
New Donor Welcome
Series Timeline
A timeline to help you cultivate, engage, and activate more donors as soon as they arrive.
Nonprofit Facebook Ad Template
Acquire more donors by optimizing your Facebook Ad messaging, creative, and more.
Become an Expert at Acquiring More Donors for Less Money With This In-Depth Course From the NextAfter Institute​
Start your FREE 30-day trial and get access to over four hours of data, tactics, examples, and walkthroughs to help you learn the 4-step model to acquiring new donors online that can be used over a wide variety including web traffic, email, Facebook advertising, Google Ad grants, and more.
The course will cover every aspect of the donor acquisition model including:
- Using content to generate interest and lead to donations.
- Outlining your next content offer through a series of hands-on activities.
- Optimizing each key digital asset in the model using testing and optimization.
- Developing a plan for leveraging your owned traffic sources as a means of donor acquisition.
- Developing a plan for using paid advertising to send traffic to your content offer.
Additional Resources on Donor Acquisition
The most effective online donor acquisition tactics to help you build a sustainable donor acquisition program that is cost-effective and proven to work!
Original research, ideas, and proven strategies for crafting a value proposition that has a greater impact and grows revenue.
Learn what lead magnets are, why nonprofits need to be using them, and how to create lead magnets that produce a solid ROI for your organization.
Instant donation pages can transform your ability to acquire more donors and keep your mission moving forward.
Get tips to welcome new subscribers to your file, build trust, and prime them to become donors with a new name welcome series.Â
Learn everything our experience has taught us about why people give and ways you can use those lessons in your own work.
Discover 3 key elements to strengthen your donor communications and craft more effective year-end fundraising campaigns!
An easy-to-use framework that not only makes starting to write a breeze but will also hold your reader’s attention and inspire them to act!