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Experiments Round 2
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Most recent
Highest Lift
Not Valid
How adding a high-urgency sticky bar to a recurring donor campaign page affects recurring donation rates
April 17, 2023
Element tested: high urgency monthly donor Recurring Giving Sticky Bar
View the experiment
3.1
1681741285
140.8% lift
How communal language used in a Dear Reader impacts conversion for monthly gifts
June 7, 2021
Element tested: Communal Language monthly donor Recurring Giving
View the experiment
140.8
1623103680
Not Valid
How does focusing on a specific ministry over the full suite of programs affect donor conversion
June 7, 2021
Element tested: donation page Donation Pages Recurring Giving Value Proposition
View the experiment
33.1
1623094986
69.8% lift
How the gift frequency section is presented impacts donor conversion
June 7, 2021
Element tested: checkbox Donation Pages Recurring Giving
View the experiment
69.8
1623095349
94.9% lift
The impact of donor-centric benefits on a monthly donor appeal
June 7, 2021
Element tested: Donation Pages monthly donor Recurring Giving
View the experiment
94.9
1623093559
Not Valid
How communal language on a high-urgency campaign sticky bar affects revenue
June 1, 2021
Element tested: Communal Language Recurring Giving Sticky Bar Value Proposition Website
View the experiment
18.6
1622559685
222.1% lift
How a monthly gift ask influenced recurring donor acquisition
November 16, 2021
Element tested: Recurring Giving
View the experiment
222.1
1637075908
Not Valid
How a recurring gift pop-up impacted recurring gifts on Giving Tuesday
January 5, 2022
Element tested: Recurring Giving
View the experiment
42.9
1641413416
Not Valid
How a tabbed donation form affects recurring giving rates on an acquisition offer
December 8, 2022
Element tested: Donation Pages | Design donor conversion Recurring Giving
View the experiment
-16.6
1670512039
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