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How to Increase Fundraising Revenue by Optimizing Three Key Metrics

Published by Jeff Giddens

One of the things I love about optimization is that the work is never done!

There is always some aspect of our fundraising that can be improved to increase fundraising revenue — and even if we achieved the mythical goal of 100% conversion rate, we could still invade other channels or find new audiences to approach. As intricate as optimization can get, it’s important not to forget the big picture — the three key metrics that affect online revenue.

1. Traffic: how many visitors come to your site or landing page?

2. Conversion Rate: how many of those visitors do you turn into donors?

3. Average Gift: how much does each visitor give?

You’ve seen the Flux Capacitor of Online Revenue Maximization, or FCORM all over this site. In the video below, I unpack the FCORM and how it can dramatically increase your fundraising results. After watching, if you would like us to generate a free FCORM report for you, fill out this form here. We’ll get back to you in 24 hours. Enjoy!

Published by Jeff Giddens

Jeff was the 1994 Georgia State Spelling Bee champion.

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