Year-End Giving Campaigns
Whether you’re planning your first year-end campaign or want new ideas and proven strategies, this is your hub for research, guides, templates, and tools to help you plan your campaign with confidence, beat last year’s results, and make a bigger impact.
Tools for Your End of Year Campaign
Cut Through the Clutter with Your Year-End Fundraising
Year-end fundraising benchmark data and tactics to help you make a greater impact.
Year-End Fundraising Email Timeline
A PDF timeline designed to help you craft a more effective year-end email campaign.
Fundraising Appeal Email Template
9 steps based on nonprofit case studies to help you write better fundraising emails.
Digital Fundraising Campaign Toolkit
A 3-in-1 guide to plan, build, and execute your highest-grossing online fundraising campaign.
Campaign Donation Page Template
21 elements based on testing to help you get more donors during a high-urgency campaign.
Year-End Fundraising Accelerator Mini Course
5 lessons to help you grow year-end giving and make your biggest impact yet.
New Donor Welcome
Series Timeline
A timeline to help you cultivate, engage, and activate more donors as soon as they arrive.
Nonprofit Facebook Ad Template
Acquire more donors by optimizing your Facebook Ad messaging, creative, and more.
Become a Year-End Fundraising Genius With This In-Depth Year-End Course From the NextAfter Institute
Start your FREE 30-day trial and get access to over four hours of data, tactics, examples, and walkthroughs to help you plan a year-end giving campaign that engages your audience and inspires more people to give. You’ll get:
- Our full collection of campaign resources to help take the guesswork (and stress) out of your planning — plus how to use them.
- Easy-to-implement on-site tactics to help you increase visibility and donation page traffic.
- Campaign appeal and donation page checklists to help drive higher donation rates and more campaign revenue.
- A proven year-end campaign template to help you send the right emails at the right time, every time — plus detailed explanations of each
Additional Resources on Year-End Campaigns
Original research, ideas, and proven strategies for planning year-end campaigns that beat last year’s results with confidence!
A proven framework for better year-end emails, plus a year-end campaign outline w/ 12 emails you can send during your year-end campaign!
33 too-good-not-to-open subject lines to use in your fundraising emails—plus 6 proven tactics for writing your own!
Discover 3 key elements to strengthen your donor communications and craft more effective year-end fundraising campaigns!
All of your questions about year-end fundraising campaigns answered by NextAfter’s team of fundraising optimizers!
12 video tips, tactics, and optimizations to help you plan your year-end campaign with confidence and make an even bigger impact!
A four-part year-end fundraising playbook for planning and optimizing your campaign to beat last year’s results!
We’ve spent years testing hundreds of year-end fundraising ideas. These 10 have been proven by our tests to boost year-end revenue!