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Experiments Round 2
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Sort by:
Most recent
Highest Lift
13.2% lift
How condensed and intriguing hyperlink copy impacted newsletter clickthrough rates
September 22, 2020
Element tested: body copy Copywriting Email Fundraising hyperlink
View the experiment
13.2
1600799736
37.2% lift
How changing the sending domain impacted email engagement rates
July 31, 2020
Element tested: Email Fundraising Email Fundraising | Sender Key Metrics | Revenue Revenue
View the experiment
37.2
1596206940
19.1% lift
How changing the sender of the newsletter impacted email engagement rates
November 17, 2020
Element tested: Email Fundraising Email Fundraising | Sender
View the experiment
19.1
1605635452
12.1% lift
How using a first name in the subject line impacted open rate
July 31, 2020
Element tested: Email Fundraising Email Fundraising | Subject Line
View the experiment
12.1
1596206861
101.4% lift
How specificity in impact and in the ask affects email conversion rate
July 31, 2020
Element tested: email Email Fundraising Key Metrics | Conversion Rate specificity
View the experiment
101.4
1596206145
-3.3% drop
Children’s Lit – HFC Email 1 Subject Line
May 7, 2020
Element tested: Email Fundraising Email Fundraising | Subject Line
View the experiment
-3.3
1588884019
68.5% lift
How removing a newsletter’s marketing template impacted clickthrough rate
May 7, 2020
Element tested: Email Fundraising Email Fundraising | Sender
View the experiment
68.5
1588883984
28.8% lift
How a less designed, text heavy email affects donor conversion
June 16, 2020
Element tested: Email Fundraising Email Fundraising | Design Key Metrics | Conversion Rate Key Metrics | Revenue Revenue
View the experiment
28.8
1592325823
68.5% lift
How removing a newsletter’s marketing template impacted clickthrough rate
November 17, 2020
Element tested: Email Fundraising Email Fundraising | Sender
View the experiment
68.5
1605635411
Page 6 of 22
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