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Experiments Round 2
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Most recent
Highest Lift
Not Valid
How email copy length affected click-through-rate on an appeal
June 7, 2021
Element tested: click through rate email Email Fundraising Key Metrics | Web Traffic text style
View the experiment
7.2
1623104175
Not Valid
How changing the sender name affected the open rate on an email appeal
June 7, 2021
Element tested: Email Fundraising
View the experiment
-0.6
1623095072
34.2% lift
How the ask amount in an email fundraising appeal affects clickthrough rate
June 10, 2021
Element tested: email Email Fundraising gift array
View the experiment
34.2
1623351001
-52.3% drop
How ask amount affects donor conversion in an email fundraising appeal
June 10, 2021
Element tested: donor conversion Email Fundraising Value Proposition
View the experiment
-52.3
1623351051
1.3% lift
How a relevant subject line affected open rates for a newsletter
June 10, 2021
Element tested: email Email Fundraising Email Fundraising | Subject Line subject line
View the experiment
1.3
1623351166
54.8% lift
How including a first name personalization in the subject line of a recurring donor cultivation email affects open rates
June 7, 2021
Element tested: email Email Fundraising Email Fundraising | Subject Line personalization subject line
View the experiment
54.8
1623103183
48.9% lift
IAS – General Email – March 2021
June 10, 2021
Element tested: design email Email Fundraising Email Fundraising | Sender sender
View the experiment
48.9
1623351532
48.9% lift
IAS – General Email – March 2021
June 10, 2021
Element tested: design email Email Fundraising Email Fundraising | Sender sender
View the experiment
48.9
1623351467
66.6% lift
IAS – General Email – February 2021
June 10, 2021
Element tested: design email Email Fundraising Email Fundraising | Sender sender
View the experiment
66.6
1623351502
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