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Email Fundraising

10.3% lift

How using a question in a subject line impacted open rate for an email appeal

November 13, 2020 Element tested: Email Fundraising Email Fundraising | Sender Email Fundraising | Subject Line
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 10.3
18.2% lift

Impact of including the CTA in the email subject line

November 10, 2020 Element tested: Email Fundraising Email Fundraising | Subject Line Key Metrics | Conversion Rate
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 18.2
7.1% lift

Does personalization perform better than mystery in subject line?

October 23, 2020 Element tested: Email Fundraising Email Fundraising | Subject Line
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 7.1
3.1% lift

Using “urgent and important” in campaign email subject line

October 23, 2020 Element tested: Email Fundraising Email Fundraising | Subject Line
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 3.1
3.2% lift

Testing “late” messaging vs. content messaging

October 23, 2020 Element tested: Email Fundraising Email Fundraising | Subject Line
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 3.2
Not Valid

How the sender’s title impacted open and clickthrough rates on a weekly newsletter

September 22, 2020 Element tested: Email Fundraising Email Fundraising | Sender
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 -2.1
41.9% lift

How a more human subject line affects conversion rates

September 22, 2020 Element tested: Email Fundraising Email Fundraising | Subject Line Key Metrics | Conversion Rate
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 41.9
Approaching Validity

How emotional appeal versus specific outcome affect open rates

September 22, 2020 Element tested: Email Fundraising Email Fundraising | Subject Line
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 6.1
4.6% lift

How a less formal version of a sender’s title impacts open rate

September 22, 2020 Element tested: Email Fundraising Email Fundraising | Sender
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 4.6