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Experiments Round 2
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Sort by:
Most recent
Highest Lift
-81.1% drop
How tailoring your ask to the COVID-19 (Coronavirus) crisis impacted donor conversion rate
April 24, 2020
Element tested: Email Fundraising Email Fundraising | Sender Key Metrics | Conversion Rate
View the experiment
-81.1
1587735967
25.5% lift
Which is more effective in a subject line: “Mystery + Value” or “Mystery + Hyper-Personalization”
April 20, 2020
Element tested: Email Fundraising Email Fundraising | Subject Line Key Metrics | Conversion Rate
View the experiment
25.5
1587388409
15.0% lift
How using a different sender increased open rates
April 20, 2020
Element tested: Email Fundraising Email Fundraising | Sender
View the experiment
15.0
1587388364
Not Valid
Will an emoji in the subject line help increase open rate?
April 14, 2020
Element tested: Email Fundraising Email Fundraising | Subject Line
View the experiment
-0.9
1586902753
19.4% lift
How a plain, stripped down, email impacts engagement
January 7, 2020
Element tested: Email Fundraising Email Fundraising | Subject Line
View the experiment
19.4
1578429740
-6.7% drop
How a subject line containing content clarity influenced open rates
January 7, 2020
Element tested: Email Fundraising Email Fundraising | Subject Line
View the experiment
-6.7
1578429385
Not Valid
How changing Fr. David P. Uribe, OMI to just Fr. David increases open rates for Daily Prayer
October 31, 2019
Element tested: Email Fundraising Email Fundraising | Sender Email Fundraising | Subject Line
View the experiment
1.1
1572560017
Not Valid
How changing the sender name from Fr. David P. Uribe, OMI to Fr. David increases open rates for Daily Prayer
November 6, 2019
Element tested: Email Fundraising Email Fundraising | Sender Email Fundraising | Subject Line
View the experiment
1.1
1573052738
Approaching Validity
How more personal phrasing in a reply email impacts opens
November 8, 2019
Element tested: Email Fundraising Email Fundraising | Subject Line
View the experiment
27.8
1573222081
Page 7 of 22
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