The NextAfter Blog

Bringing you the latest thoughts, musings, and ramblings from the NextAfter team. We hope you enjoy!

5 Ways to Improve Your Nonprofit Email Subject Lines

Published by Brady Josephson

Subject Line Heuristic

When it comes to online fundraising, email is one of, if not the, biggest drivers of online revenue. Here’s an example of one of our clients from 2017: When we do data audits. we see this time and time again for organizations working in different areas and of differing sizes. So email fundraising is valuable […]

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Instant Donation Pages: How to turn new subscribers into new donors instantly.

Published by Nathan Hill

Instant Donation Pages

Over the past several months, we’ve been uncovering a new way of thinking about donation pages. There is no one-size-fits-all donation page that will ensure high conversion. And there is no ultimate donation page template. What we’ve found from 300+ donation page experiments is that there are 3 types of donation pages: general donation pages, […]

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It’s time to bust a myth about email list rentals

Published by Eric Josephsen

“Email list rentals don’t work.” At conference after conference, and in meeting after meeting, nonprofit marketers repeat this maxim to me time and time again. And every time they do, my heart breaks because I’m watching talented and motivated marketers give the proverbial stiff-arm to the rocket fuel that could launch their programs to new […]

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Three Resource Thursday – April 5

Published by Brady Josephson

Here are three of the best articles, ideas, and links I’ve come across lately (with a bonus resource) to help you and your organization do more, better. Enjoy! The Key to Being More Productive Isn’t What You Think It Is – GQ Adam Grant—best-selling author, Wharton professor, and host of a new TED-produced podcast called […]

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A Complete Guide to Email Acquisition

Published by Tim Kachuriak

Complete Guide to Email Acquisition

Why is nonprofit email acquisition optimization so important? In our time researching and talking about this topic, a lot of people have asked us, “How is email acquisition applicable in the non-profit space?” The primary reason that growing the size of your email file is so important is this: email is the single largest source of […]

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8 Excellent Email Marketing Ideas to Steal

Published by Nathan Hill

8 Excellent Email Marketing Ideas to Steal

Email is the most important tool that online fundraisers have in their tool kit. Period. A well-crafted email send could generate hundreds, thousands, or hundreds of thousands of dollars for your organization depending on the size and quality of your email file… Now, we’ve spent a lot of time testing, optimizing, and learning what works […]

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Even tests can become fundraising lore — so always go back to the data

Published by Nathaniel Ward

Even tests can become fundraising lore

Like all marketers, fundraisers often work on pure instinct. How we solicit gifts and cultivate donors is often guided by assumptions, organization-specific mythology, and industry “best practices” rather than an evidence-based approach. It’s easy to get trapped by our own assumptions. We humans aren’t very good at discerning what’s true from what’s not, and we […]

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The Most Important Online Fundraising Lessons from 1000 Experiments

Published by Nathan Hill

1000 Online Fundraising Experiments

We’re celebrating a huge milestone this week…we’ve officially logged 1000 experiments in our online fundraising research library. But the number itself is not what we’re most excited about. Don’t get me wrong, it’s incredible to be able to say to someone that we’ve documented 1000 experiments that are decoding what works to inspire more donations […]

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How 13 Email Acquisition Page Elements Helped One Organization Increase Conversions by 448%

Published by Nathan Hill

Email Acquisition Page

One thing I’ve been learning recently is that many fundraisers don’t understand why email acquisition is so important. This is a little shocking to me since it’s so widely understood in for-profit industries that email file growth is essential to online revenue growth. Since you’re reading this post, I’m assuming you already have some sense […]

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Google Search Donations: What Every Nonprofit Needs to Know Before They Sign Up for the Google Donate Button

Published by Tim Kachuriak

Google Search Donations

Google has recently introduced a new, easy way to donate to nonprofits called Google Search Donations, but before you run to go and sign up, you should read this post. Introduced leading up to Giving Tuesday, Google has added a new ‘Donate Now’ button that shows up in the right information panel when you search […]

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