The NextAfter Blog

Bringing you the latest thoughts, musings, and ramblings from the NextAfter team. We hope you enjoy!

3 Reasons Why Online Fundraising Optimization Is Important

Published by Brady Josephson

To be innovative, you need to ask yourself what you think will remain the same in the future, not what will be different, then invest in those areas (more on that here). But in those areas where you’re unsure what will work or it’s unknown or unpredictable, that’s where you need to be responsive and have […]

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2 Keys for Nonprofit Innovation

Published by Brady Josephson

2 keys for nonprofit innovation

As a Canadian, I’m required to love hockey, maple syrup, and Ryan Gosling so when he was cast in Blade Runner 2049, I thought I’d go back and watch the original with Harrison Ford to ‘complete the canon’. So I did. And it sucked. It may have been transformative and cutting edge at the time […]

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5 Unhealthy Fundraising Habits to Stop in 2018

Published by Nathan Hill

5 Fundraising Habits to Stop in 2018

At the start of a new year, there’s a universal sense of resolve to look at our lives and consider what we’d like to do differently in the year to come. While it’s healthy to do this in our personal lives, it’s also essential to a healthy online fundraising program. To help you hit the […]

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The 3 Types of Online Donation Pages

Published by Nathan Hill

Any fundraiser who has spent time searching for recommendations on what works to improve a donation page has come across countless “best practices” that claim to be the key to growing online revenue. Often times, these “best practices” contradict those of other blog posts and articles. They’re rarely based on real data or research. And […]

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2017 Nonprofit Innovation & Optimization Award Winners Announced

Published by Nathan Hill

2017 Nonprofit Innovation & Optimization Awards

Seven organizations selected as leaders in nonprofit marketing and fundraising innovation. The inaugural Nonprofit Innovation & Optimization Award winners have been selected, representing leaders in nonprofit marketing and fundraising innovation from organizations of all sizes. “We tried to select organizations that were solving marketing and fundraising problems in new and unique ways and seeing major […]

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How NBCF Utilized Mother’s Day to Extend their Reach and Build Their Brand

Published by Nathan Hill

National Breast Cancer Foundation – located in our hometown of Frisco, TX – was founded in 1991 by Janelle Hail. Janelle developed breast cancer in the 1980s, and during her journey with the disease, she discovered just how little information was available to her as a patient. This sparked a desire in her to help […]

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How Focus on the Family Acquired 200,000 New Emails with a Free Online Assessment

Published by Nathan Hill

Focus on the Family is a Christian ministry that focuses on equipping families with the tools they need to thrive. This includes educating couples on how to have a strong and healthy marriage, providing tools for parents to help raise their children, providing counseling when people face crises or tragedy, and much more. The Problem […]

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How Canuck Place Children’s Hospice Acquired More Donations by Building a Blanket Fort

Published by Nathan Hill

Located in Vancouver, Canuck Place Children’s Hospice has been serving terminally ill children in British Columbia, CA for more than 20 years. They offer a wide range of services for children and their families including medical and nursing care, recreational therapy, and counseling. 55% of Canuck Place’s funding comes from donations, so donor acquisition efforts […]

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How Care Net Grew their Web Traffic by 91% Year-Over-Year Using Multi-Channel Marketing

Published by Nathan Hill

Since 1975, Care Net has been working to help women and men find realistic alternatives to abortion so that they choose life for their unborn children and abundant life for their families. It’s their mission to provide compassion, hope, and help to people facing pregnancy decisions. The Problem There are three key metrics that directly […]

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How Forest Cliff Camps Saw an 883% ROI with an Innovative Recurring Giving Campaign

Published by Nathan Hill

Forest Cliff Camps is a charitable camping organization based in Ontario, Canada. They host over 3400 children at summer camps and day camps every year. While most families will pay $200 to $600 to send their kids to camp, there are many that can’t afford this for their children. To help accommodate these families, Forest […]

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