The NextAfter Blog

Bringing you the latest thoughts, musings, and ramblings from the NextAfter team. We hope you enjoy!

4 Essential Nonprofit Marketing Tools Most Fundraisers Don’t Know About

Published by Nathan Hill

4 Essential Nonprofit Marketing Tools Most Fundraisers Don't Know About

Nonprofit marketing often lags several years behind the for-profit industry. But shouldn’t the world’s greatest causes be marketed and communicated with the greatest amount of innovation and sophistication? We do ourselves and the world a dis-service if we become content with our marketing being 7 years behind the curve. That being said, innovative and effective […]

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Top 5 Online Fundraising Ideas to Grow Your Revenue

Published by Nathan Hill

Top 5 Online Fundraising Ideas

Every agency, marketer, and fundraiser can list their favorite best practices that they think will help grow your online fundraising. But truth be told, none of the best practices that get recycled over and over are anything new. And in most cases, these best practices don’t actually make an impact on your performance. Or worse, […]

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The Grand Challenge of Nonprofit Innovation

Published by Tim Kachuriak

I think all can agree that there are significant challenges to nonprofit innovation. We face obstacles on a daily basis. Just listen to conversations among staff and other employees about deadlines and the lack of resources. There are plenty of reasons and excuses why we can’t take risks and try something new. And the most […]

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The Truth About Multi-Channel Marketing

Published by Nathan Hill

Remember when people used to talk about “multi-channel marketing” as if it was a ground-breaking idea? And then everyone got tired of that buzz word, so we upgraded to “omni-channel marketing” and pretended it was something different? Buzz words like this drive me crazy. Too often they’re held up as the end-all, be-all of marketing and […]

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Best Practices Are Hurting Your Fundraising

Published by Tim Kachuriak

Sometimes we think an idea will work well based on past experiences or certain laws of design we’ve learned along the way. However, we’ve discovered that fundraising best practices are not enough. We need to test our ideas using a rigorous scientific methodology in order to know what works. In my time as a marketer, […]

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Three Principles of a High-Converting Content Offer

Published by Jeff Giddens

When developing any sort of donor acquisition campaign, the first essential ingredient is an effective content offer. Without a good offer, you’ll have nothing to advertise to your likely donors. And if you aren’t capturing the attention of likely donors, you’ll never convert new ones. So then, how do we create a winning content offer […]

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How We Forgot About Our Mid-level Donors

Published by Tim Kachuriak

One year ago, we had a rather bold hypothesis – mid level donors were being forgotten and abandoned by the nonprofit organizations that they generously support. This hypothesis was driven largely by two main observations we made with many of the nonprofit organizations we have worked with over the years. First, we observed that many […]

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Discovering Why Your Donors Give

Published by Nathan Hill

Everyone wants to have more data to inform their fundraising. Where are donors coming from? Which ads are they clicking? How much revenue did this email appeal bring in? But the most important question you should be asking of your data is not where, or which, or how much. The most important question you should […]

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Is Your Donation Page Copy Cheating on You?

Published by Nathan Hill

Your donation page copy is often your one chance to convince a potential donor that donating to your organization is a worthwhile investment. But more often than you’d expect, your donation page copy is cheating on you. Let me explain: Do any of these phrases sound familiar? Join the fight! Bring hope to those who need […]

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The Power of Perpetual Optimization

Published by Nathan Hill

Getting a lift from an optimization experiment is exciting, but the beauty of testing comes in perpetual optimization. Perpetual optimization is the process consistently testing over time to achieve an even great lift. Amanda Mark at CaringBridge has embraced the power of perpetual optimization in their online fundraising. Over time, CaringBridge has lifted their donation […]

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