The NextAfter Blog

Bringing you the latest thoughts, musings, and ramblings from the NextAfter team. We hope you enjoy!

Best Practices Are Hurting Your Fundraising

Published by Tim Kachuriak

Sometimes we think an idea will work well based on past experiences or certain laws of design we’ve learned along the way. However, we’ve discovered that fundraising best practices are not enough. We need to test our ideas using a rigorous scientific methodology in order to know what works. In my time as a marketer, […]

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Three Principles of a High-Converting Content Offer

Published by Jeff Giddens

When developing any sort of donor acquisition campaign, the first essential ingredient is an effective content offer. Without a good offer, you’ll have nothing to advertise to your likely donors. And if you aren’t capturing the attention of likely donors, you’ll never convert new ones. So then, how do we create a winning content offer […]

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How We Forgot About Our Mid-level Donors

Published by Tim Kachuriak

One year ago, we had a rather bold hypothesis – mid level donors were being forgotten and abandoned by the nonprofit organizations that they generously support. This hypothesis was driven largely by two main observations we made with many of the nonprofit organizations we have worked with over the years. First, we observed that many […]

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Discovering Why Your Donors Give

Published by Nathan Hill

Everyone wants to have more data to inform their fundraising. Where are donors coming from? Which ads are they clicking? How much revenue did this email appeal bring in? But the most important question you should be asking of your data is not where, or which, or how much. The most important question you should […]

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Is Your Donation Page Copy Cheating on You?

Published by Nathan Hill

Your donation page copy is often your one chance to convince a potential donor that donating to your organization is a worthwhile investment. But more often than you’d expect, your donation page copy is cheating on you. Let me explain: Do any of these phrases sound familiar? Join the fight! Bring hope to those who need […]

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The Power of Perpetual Optimization

Published by Nathan Hill

Getting a lift from an optimization experiment is exciting, but the beauty of testing comes in perpetual optimization. Perpetual optimization is the process consistently testing over time to achieve an even great lift. Amanda Mark at CaringBridge has embraced the power of perpetual optimization in their online fundraising. Over time, CaringBridge has lifted their donation […]

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3 Ways to Have a Stronger Fundraising Program in 2017

Published by Kari Wilson

Can you believe it’s 2017 already?! While 2016 had its ups and downs, it’s now time to focus on the new year ahead – and how you can make this the best year yet for your nonprofit. Here are three ways you can start the year off strong. Be transparent with your donors. This may […]

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Using a Personal Tone in Your Email Copy

Published by Jeff Giddens

Not only is it important what your email looks like, or how long the copy is, but also what your email copy says. And if it’s not using a personal tone, you might be alienating your donors and potential donors. We held a live broadcast recently called People Give to People: Humanizing Your Online Fundraising. […]

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Your Email Templates Might Be Costing You Time and Donations

Published by Jeff Giddens

Email templates can serve a great purpose in nonprofits. With limited resources, fundraisers are always looking for ways to save time and bring in more donations. In theory, email templates should save you time by allowing you to easily plug in images, text, links, and any other elements you want. And they should help you […]

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Are Your Email Images Helping or Hurting Your Fundraising?

Published by Jeff Giddens

When used properly, images can help to bolster the value proposition in email appeals. But we always have to ask, Are my email images actually helping to achieve my goals? One common practice we see is placing a default image at the top of an email page. Many email templates have an image section, and it’s […]

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