The NextAfter Blog

Bringing you the latest thoughts, musings, and ramblings from the NextAfter team. We hope you enjoy!

Engagement Fundraising with Greg Warner from Market Smart – The Generosity Freakshow Podcast

Published by Nathan Hill

This podcast is not for the faint of heart. Greg comes out guns blazing and shares some of the biggest frustrations that he has experienced as a donor. But Greg is more than just a donor, he’s also a savvy engagement marketer turned fundraiser. And he draws on his marketing experience to show how much […]

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Optimizing Email with Chad White from Litmus – The Generosity Freakshow Podcast

Published by Brady Josephson

If you send emails, this show is for you. In this episode with Chad White, Research Director at Litmus, you’ll hear about best practices for email marketing, how they relate to generosity, how nonprofits are using it in relation to their for-profit peers, and get a few tips and tricks to help you optimize your […]

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6 Nonprofit Email Marketing Hacks to Help You Do More With Less

Published by Nathan Hill

6 Nonprofit Email Marketing Hacks to Make Your Emails More Effective

Nonprofit email marketing is ripe for optimization. And I don’t just mean testing new copy and calls-to-action. But the actual way in which we create emails has a lot of room for improvement. I know this first hand. My first full-time job was working for a major nonprofit in Chicago, IL. I had worked in […]

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Behavioral Economics with Nate Andorsky from Creative Science – The Generosity Freakshow Podcast

Published by Brady Josephson

What have we learned about human behavior and how can we apply that to the fundraising, giving, and generosity space? That’s the focus of this episode with Nate Andorsky, Co-Founder and CEO of Creative Science — a full-service agency that creates digital products that are rooted in behavioral economics. You can find out more about […]

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Giving Smarter with Larry Lieberman from Charity Navigator – The Generosity Freakshow Podcast

Published by Brady Josephson

How can you be a smarter giver? Which data can you trust? What does the next generation’s giving habits look like? All questions covered in this episode with Larry Lieberman, COO at Charity Navigator — the nation’s largest and most-utilized charity evaluator. Topics discussed in this episode: Why is it so hard to measure impact […]

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What You Can Learn About the Online Recurring Giving Experience from 115 Nonprofits

Published by Brady Josephson

Recurring Giving - What you can learn from 115 organizations

Online fundraising can be quite complex, but in a nutshell, it boils down to three key things and corresponding metrics: How can you get people to find/visit your site? This is website traffic How can you get people to care about what you are doing, saying, and offering? This is the average gift How can […]

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Five Email Fundraising Hacks to Boost Your Email Campaign Results

Published by Tim Kachuriak

5 Email Fundraising Hacks to Boost Your Email Campaign Results

Let me start by apologizing. One of the reasons that email fundraising sucks is because of people like me. When I was new to fundraising consulting over a decade ago, I was quick to prescribe to my nonprofit clients the latest and greatest online fundraising “best practices.” I did this for the same reason that […]

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3 Reasons Why Recurring Giving Is Crucial to Your Fundraising (both today and tomorrow)

Published by Brady Josephson

Have you wondered why recurring giving programs are important? Do you accept recurring donations? Do you focus on them? One of the interesting things I’ve found in my career as a charity nerd (official title) is how valuable recurring donors are to organizations but how little time, attention, and resources are spent on recurring giving […]

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Gift Arrays: When to use them, and how to optimize them.

Published by Jon Powell

Gift Arrays

If there is one thing that is almost entirely unique to the world of nonprofit websites (compared to the for-profit companies I have assisted for the past 10 years), it is the part of the donation form we call the gift array. This is also referred to as an ask array, an ask ladder, or suggested gift amounts. This […]

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5 Year-End Fundraising Ideas to Actually Grow Your Revenue

Published by Nathan Hill

5 Year-End Fundraising Ideas

Almost every fundraiser or marketer I’ve talked to has a similar story about year-end fundraising: they spend hours and hours coming up with new ideas and new strategies, only to end up doing the same thing they did the year before. Doing the same thing over and over again will never help you grow your […]

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