The NextAfter Blog

Bringing you the latest thoughts, musings, and ramblings from the NextAfter team. We hope you enjoy!

Five Email Fundraising Hacks to Boost Your Email Campaign Results

Published by Tim Kachuriak

5 Email Fundraising Hacks to Boost Your Email Campaign Results

Let me start by apologizing. One of the reasons that email fundraising sucks is because of people like me. When I was new to fundraising consulting over a decade ago, I was quick to prescribe to my nonprofit clients the latest and greatest online fundraising “best practices.” I did this for the same reason that […]

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3 Reasons Why Recurring Giving Is Crucial to Your Fundraising (both today and tomorrow)

Published by Brady Josephson

Have you wondered why recurring giving programs are important? Do you accept recurring donations? Do you focus on them? One of the interesting things I’ve found in my career as a charity nerd (official title) is how valuable recurring donors are to organizations but how little time, attention, and resources are spent on recurring giving […]

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Gift Arrays: When to use them, and how to optimize them.

Published by Jon Powell

Gift Arrays

If there is one thing that is almost entirely unique to the world of nonprofit websites (compared to the for-profit companies I have assisted for the past 10 years), it is the part of the donation form we call the gift array. This is also referred to as an ask array, an ask ladder, or suggested gift amounts. This […]

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5 Year-End Fundraising Ideas to Actually Grow Your Revenue

Published by Nathan Hill

5 Year-End Fundraising Ideas

Almost every fundraiser or marketer I’ve talked to has a similar story about year-end fundraising: they spend hours and hours coming up with new ideas and new strategies, only to end up doing the same thing they did the year before. Doing the same thing over and over again will never help you grow your […]

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Increase Your Matching Gift Revenue: 5 Email Examples

Published by Adam Weinger

Increase Matching Gift Revenue

How well your nonprofit communicates with supporters online sets the tone for the rest of your relationship. After all, since the majority of your interactions with future givers will likely be online, it only makes sense to want to strengthen your email marketing efforts. Yet, many nonprofits are unaware of the massive fundraising potential email marketing […]

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19 General Donation Page Ideas to Test

Published by Nathan Hill

General Donation Page

Your general donation page (or main/primary donation page) is the cornerstone page of your online fundraising program. If someone organically visits your website with the intention of giving, they’re going to land here. Visitors to your general donation page tend to have the highest motivation of any other online traffic source. With this level of […]

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What Does GDPR Do to Online Fundraising?

Published by Nathan Hill

GDPR

The hot topic of the day is GDPR. So I’ve been trying to do my fair share of research on what it means for nonprofits over the past month (yes, I’ve been procrastinating on getting up to speed). Through my searching and conversations, the one consistent theme I’ve found is this: No one wants to […]

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Does Gamification Improve Peer-to-Peer Fundraising? (Hint: Yes!)

Published by Abby Jarvis

Does Gamification Improve Peer to Peer Fundraising?

People in tech circles love throwing around the word “Gamification.” Gamification is the practice of turning something in real life into a game, and it’s everywhere. If you’ve ever added additional information to your LinkedIn account to fill up the progress meter or checked into a location to get a badge, you’ve experienced gamification. Gamification […]

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How a Campaign Donation Page Can Boost Your Online Revenue

Published by Nathan Hill

Campaign Donation Page

The campaign donation page is one of the 3 essential types of donation pages that every single nonprofit needs to be using in order to grow their online fundraising. If you’ve ever sent an email appeal or run some sort of advertising campaign to acquire donations, you’ve more than likely used a campaign donation page. […]

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What I Learned from 152 Email Signups from 152 Organizations

Published by Brady Josephson

Before I worked for NextAfter, one of the resources I used and referenced most was the Online Fundraising Scorecard. I found it incredibly useful to see what other organizations were doing, what they weren’t doing, and what I could or should be doing. So when I joined the team and we decided to do a […]

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