The NextAfter Blog

Bringing you the latest thoughts, musings, and ramblings from the NextAfter team. We hope you enjoy!

The Power of Perpetual Optimization

Published by Nathan Hill

Getting a lift from an optimization experiment is exciting, but the beauty of testing comes in perpetual optimization. Perpetual optimization is the process consistently testing over time to achieve an even great lift. Amanda Mark at CaringBridge has embraced the power of perpetual optimization in their online fundraising. Over time, CaringBridge has lifted their donation […]

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3 Ways to Have a Stronger Fundraising Program in 2017

Published by Kari Wilson

Can you believe it’s 2017 already?! While 2016 had its ups and downs, it’s now time to focus on the new year ahead – and how you can make this the best year yet for your nonprofit. Here are three ways you can start the year off strong. Be transparent with your donors. This may […]

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Using a Personal Tone in Your Email Copy

Published by Jeff Giddens

Not only is it important what your email looks like, or how long the copy is, but also what your email copy says. And if it’s not using a personal tone, you might be alienating your donors and potential donors. We held a live broadcast recently called People Give to People: Humanizing Your Online Fundraising. […]

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Your Email Templates Might Be Costing You Time and Donations

Published by Jeff Giddens

Email templates can serve a great purpose in nonprofits. With limited resources, fundraisers are always looking for ways to save time and bring in more donations. In theory, email templates should save you time by allowing you to easily plug in images, text, links, and any other elements you want. And they should help you […]

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Are Your Email Images Helping or Hurting Your Fundraising?

Published by Jeff Giddens

When used properly, images can help to bolster the value proposition in email appeals. But we always have to ask, Are my email images actually helping to achieve my goals? One common practice we see is placing a default image at the top of an email page. Many email templates have an image section, and it’s […]

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How to Optimize Your Thanksgiving Turkey…and Your Fundraising Too

Published by Nathan Hill

The centerpiece of the Thanksgiving meal is the turkey. And if you’re anything like me, you’ve probably Googled “how to cook a turkey” in hopes of finding a step-by-step guide on how to cook the best turkey you’ve ever eaten in your life. With searches like this, you find all sorts of ideas and opinions […]

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3 Black Friday Tips to Improve Your #GivingTuesday

Published by Kari Wilson

It’s that time of year again! According to World Atlas, the average American spent $830 on holiday gifts in 2015 – with a large portion of that being spent on #BlackFriday and #CyberMonday. #GivingTuesday is a way for people to create some balance with their consumer spending by giving to charities. It’s a movement that […]

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How long should your email copy be?

Published by Jeff Giddens

When it comes to email copy length, people ask us all the time, “How long should my emails be?” I hate to disappoint, but there’s no right answer. Your emails should be long enough to adequately convey the value proposition and to motivate your donor to click and take the intended action. The real question […]

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Do your donors know you’re talking to them?

Published by Jeff Giddens

Donors receive your emails in the context of their entire inbox. They don’t receive only your email. As I’m writing this, my personal email inbox is flooded with Fantasy Football emails from my team. I know these people well, and I know that there’s a real person sending those emails. How do I know? These […]

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Measure every email metric, not just the one you’re testing

Published by Jeff Giddens

Testing one element of an email can impact all of your email metrics. For example, even though a subject line might seem to directly correlate with your open rate, it could also be affecting other downstream email metrics like clicks and conversions without you knowing it. In this email below, the subject line reads, “Supporter […]

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