The NextAfter Blog

Bringing you the latest thoughts, musings, and ramblings from the NextAfter team. We hope you enjoy!

19 General Donation Page Ideas to Test

Published by Nathan Hill

General Donation Page

Your general donation page (or main/primary donation page) is the cornerstone page of your online fundraising program. If someone organically visits your website with the intention of giving, they’re going to land here. Visitors to your general donation page tend to have the highest motivation of any other online traffic source. With this level of […]

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What Does GDPR Do to Online Fundraising?

Published by Nathan Hill

GDPR

The hot topic of the day is GDPR. So I’ve been trying to do my fair share of research on what it means for nonprofits over the past month (yes, I’ve been procrastinating on getting up to speed). Through my searching and conversations, the one consistent theme I’ve found is this: No one wants to […]

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How a Campaign Donation Page Can Boost Your Online Revenue

Published by Nathan Hill

Campaign Donation Page

The campaign donation page is one of the 3 essential types of donation pages that every single nonprofit needs to be using in order to grow their online fundraising. If you’ve ever sent an email appeal or run some sort of advertising campaign to acquire donations, you’ve more than likely used a campaign donation page. […]

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What I Learned from 152 Email Signups from 152 Organizations

Published by Brady Josephson

Before I worked for NextAfter, one of the resources I used and referenced most was the Online Fundraising Scorecard. I found it incredibly useful to see what other organizations were doing, what they weren’t doing, and what I could or should be doing. So when I joined the team and we decided to do a […]

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4 Lean Startup Principles To Transform Your Nonprofit

Published by Gabe Cooper

Seven years ago, Eric Ries wrote his seminal book, The Lean Startup, to help entrepreneurs accelerate innovation. His book remains one of the most helpful guides for driving innovation at startups, large enterprises and even nonprofits. Over the past few years, we’ve seen tremendous success in applying Lean Startup principles in fundraising. Ries’ basic ideas, […]

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5 Ways to Improve Your Nonprofit Email Subject Lines

Published by Brady Josephson

Subject Line Heuristic

When it comes to online fundraising, email is one of, if not the, biggest drivers of online revenue. Here’s an example of one of our clients from 2017: When we do data audits. we see this time and time again for organizations working in different areas and of differing sizes. So email fundraising is valuable […]

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Instant Donation Pages: How to turn new subscribers into new donors instantly.

Published by Nathan Hill

Instant Donation Pages

Over the past several months, we’ve been uncovering a new way of thinking about donation pages. There is no one-size-fits-all donation page that will ensure high conversion. And there is no ultimate donation page template. What we’ve found from 300+ donation page experiments is that there are 3 types of donation pages: general donation pages, […]

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It’s time to bust a myth about email list rentals

Published by Eric Josephsen

“Email list rentals don’t work.” At conference after conference, and in meeting after meeting, nonprofit marketers repeat this maxim to me time and time again. And every time they do, my heart breaks because I’m watching talented and motivated marketers give the proverbial stiff-arm to the rocket fuel that could launch their programs to new […]

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Three Resource Thursday – April 5

Published by Brady Josephson

Here are three of the best articles, ideas, and links I’ve come across lately (with a bonus resource) to help you and your organization do more, better. Enjoy! The Key to Being More Productive Isn’t What You Think It Is – GQ Adam Grant—best-selling author, Wharton professor, and host of a new TED-produced podcast called […]

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A Complete Guide to Email Acquisition

Published by Tim Kachuriak

Complete Guide to Email Acquisition

Why is nonprofit email acquisition optimization so important? In our time researching and talking about this topic, a lot of people have asked us, “How is email acquisition applicable in the non-profit space?” The primary reason that growing the size of your email file is so important is this: email is the single largest source of […]

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