The NextAfter Blog

Bringing you the latest thoughts, musings, and ramblings from the NextAfter team. We hope you enjoy!

The 3 Types of Online Donation Pages

Published by Nathan Hill

Any fundraiser who has spent time searching for recommendations on what works to improve a donation page has come across countless “best practices” that claim to be the key to growing online revenue. Often times, these “best practices” contradict those of other blog posts and articles. They’re rarely based on real data or research. And […]

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2017 Nonprofit Innovation & Optimization Award Winners Announced

Published by Nathan Hill

2017 Nonprofit Innovation & Optimization Awards

Seven organizations selected as leaders in nonprofit marketing and fundraising innovation. The inaugural Nonprofit Innovation & Optimization Award winners have been selected, representing leaders in nonprofit marketing and fundraising innovation from organizations of all sizes. “We tried to select organizations that were solving marketing and fundraising problems in new and unique ways and seeing major […]

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How NBCF Utilized Mother’s Day to Extend their Reach and Build Their Brand

Published by Nathan Hill

National Breast Cancer Foundation – located in our hometown of Frisco, TX – was founded in 1991 by Janelle Hail. Janelle developed breast cancer in the 1980s, and during her journey with the disease, she discovered just how little information was available to her as a patient. This sparked a desire in her to help […]

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How Focus on the Family Acquired 200,000 New Emails with a Free Online Assessment

Published by Nathan Hill

Focus on the Family is a Christian ministry that focuses on equipping families with the tools they need to thrive. This includes educating couples on how to have a strong and healthy marriage, providing tools for parents to help raise their children, providing counseling when people face crises or tragedy, and much more. The Problem […]

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How Canuck Place Children’s Hospice Acquired More Donations by Building a Blanket Fort

Published by Nathan Hill

Located in Vancouver, Canuck Place Children’s Hospice has been serving terminally ill children in British Columbia, CA for more than 20 years. They offer a wide range of services for children and their families including medical and nursing care, recreational therapy, and counseling. 55% of Canuck Place’s funding comes from donations, so donor acquisition efforts […]

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How Care Net Grew their Web Traffic by 91% Year-Over-Year Using Multi-Channel Marketing

Published by Nathan Hill

Since 1975, Care Net has been working to help women and men find realistic alternatives to abortion so that they choose life for their unborn children and abundant life for their families. It’s their mission to provide compassion, hope, and help to people facing pregnancy decisions. The Problem There are three key metrics that directly […]

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How Forest Cliff Camps Saw an 883% ROI with an Innovative Recurring Giving Campaign

Published by Nathan Hill

Forest Cliff Camps is a charitable camping organization based in Ontario, Canada. They host over 3400 children at summer camps and day camps every year. While most families will pay $200 to $600 to send their kids to camp, there are many that can’t afford this for their children. To help accommodate these families, Forest […]

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How Hillsdale College Lifted Year-End Revenue by 69%

Published by Nathan Hill

Hillsdale College, located in Hillsdale, Michigan, has been providing students with a classical liberal arts education since 1834. In addition to the college, Hillsdale offers free online courses related to politics, government, the Constitution, and more. Each day, Hillsdale has over 1000 new online course enrollees, and their most popular course – Constitution 101 – […]

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How the Salvation Army Grew their Recurring Donors By Strengthening their Value Proposition

Published by Nathan Hill

The Salvation Army is most often recognized by their ringing bells and red kettles around the holiday season, collecting donations to serve over four and a half million people in need. But their relief work expands beyond the holidays as they offer relief and aid both domestically and abroad year-round. Although the Red Kettle Campaign […]

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4 Essential Nonprofit Marketing Tools Most Fundraisers Don’t Know About

Published by Nathan Hill

4 Essential Nonprofit Marketing Tools Most Fundraisers Don't Know About

Nonprofit marketing often lags several years behind the for-profit industry. But shouldn’t the world’s greatest causes be marketed and communicated with the greatest amount of innovation and sophistication? We do ourselves and the world a dis-service if we become content with our marketing being 7 years behind the curve. That being said, innovative and effective […]

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