Register now for the free webinar on Email Subject Lines 5 Ways to Get More Opens and DonationsRegister »

Director of Digital Fundraising and Engagement at World Food Program USA, Dan Reed joined us at last year’s 2018 NIO summit for a special edition of Optimization Insider.

On this episode, he talked about his award-winning campaign. Listen to Dan Reed as he discusses the importance of attacking donor retention and the strategy they used to be successful.

Watch the full episode below. Or, you can check out all of the NIO Summit sessions for free.

About the author:

Allan Torres

Allan is the Marketing and Optimization Intern for NextAfter. He assists with marketing content creation and distribution. He is also a passionate Madridista (Real Madrid fan.) #HALAMADRID


Register now for the free webinar on Email Subject Lines 5 Ways to Get More Opens and DonationsRegister »

“How we do we get our emails in that doggone inbox?” This was the first of a few great questions Tim Kachuriak (NextAfter) asked Brian Davis (Active Engagement) when they sat down together in this episode of Optimization Insider, filmed at the 2018 NIO Summit.

Tim and Brian discuss optimizing emails, avoiding the dreaded spam folders and the practice of fine-tuning an email strategy instead of focusing on the content inside the email.

Watch the full episode below. Or, you can check out all of the NIO Summit sessions for free.

About the author:

Allan Torres

Allan is the Marketing and Optimization Intern for NextAfter. He assists with marketing content creation and distribution. He is also a passionate Madridista (Real Madrid fan.) #HALAMADRID


Register now for the free webinar on Email Subject Lines 5 Ways to Get More Opens and DonationsRegister »

Giving Smarter with Larry Lieberman from Charity Navigator – The Generosity Freakshow Podcast

Published by Brady Josephson

How can you be a smarter giver? Which data can you trust? What does the next generation’s giving habits look like? All questions covered in this episode with Larry Lieberman, COO at Charity Navigator — the nation’s largest and most-utilized charity evaluator.

Topics discussed in this episode:

  • Why is it so hard to measure impact and what is Charity Navigator doing in this area?
  • What does the future of giving look like and what role will data play in charity evaluation?
  • What are some key elements the ‘next generation’ is looking at when considering supporting a nonprofit?
  • How, and where, can we teach giving better and to the younger generation?

You can learn more about Charity Navigator here and find Larry’s personal website here.

Giving Smarter with Larry Lieberman from Charity Navigator

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Feedback? Ideas? Get in Touch.

Want to come on the podcast? Have questions you want us to answer or guests you think we should have on? We’d love to hear from you, email us at podcast@nextafter.com.

About the author:

Brady Josephson

Brady Josephson is a charity nerd, entrepreneur, digital marketer, professor, and writer. At NextAfter, he focuses on business development and partnerships, content creation, and marketing. He's also a huge Liverpool FC fan. #YNWA