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At the Nonprofit Innovation & Optimization (NIO) Summit, we have the pleasure of hosting a variety of speakers from across the board of experts. One of those speakers is Gabe Cooper. Gabe is the Founder and CEO of Virtuous Software, a SaaS CRM and Marketing platform helping charities increase their impact. He is also the founder of Brushfire Interactive and co-founder of Shotzoom Software. Gabe has a true passion for creating market-defining software and helping charities re-imagine generosity.

At last year’s NIO Summit, Gabe spoke about how the for-profit sector has changed the game. They have created a personalized and tailored experience for the consumer and because of that donors expect a personal connection. This is why he says “unless nonprofits begin to create personalized experiences and authentic relationships with their donors at scale, they’re bound to fail.” You can view an excerpt from his session below or you can watch all of the 2018 NIO session videos here.

About the author:

Allan Torres

Allan is the Marketing and Optimization Intern for NextAfter. He assists with marketing content creation and distribution. He is also a passionate Madridista (Real Madrid fan.) #HALAMADRID


Register now for the free webinar on Email Subject Lines 5 Ways to Get More Opens and DonationsRegister »

At the Nonprofit Innovation & Optimization (NIO) Summit, we have the pleasure of hosting a variety of speakers from across the board of expertise. One of those speakers is Amy Harrison. Amy is a copywriter, content trainer and owner of Write With Influence: an online resource that helps business owners write better marketing content faster and easier. She is also the host (and many of the characters) of AmyTV: an online comedy sketch shows all about writing compelling business copy.

Amy is always a smash hit with our audiences and us, so it’s no secret we love having her at NIO. In this short clip from last year, she talks about how “people aren’t good at listening to good reason.” View the sneak peek below or you can view all last year’s sessions here.

About the author:

Allan Torres

Allan is the Marketing and Optimization Intern for NextAfter. He assists with marketing content creation and distribution. He is also a passionate Madridista (Real Madrid fan.) #HALAMADRID